This exclusive interactive lecture will answer most pivotal questions and challenges we all face while positioning a luxury brand. Most successful international brands are not only analyzing the ever-changing landscape of 1% of the highest per capita industry but also monitoring the upcoming enveloping trends.

In this session, you will be updated with understanding of global luxury and Niche market and how to connect to your brand strategy. This lecture tailor made for understanding the REAL NICHE and LUXURY segment with aspects of clear positioning and brand market packaging in terms of choosing the apt medium of communication.

CORE CONTENT

Luxury - As we know today
Myth of Luxury
Commercialization of Luxury
Deceptive Luxury
Digitization of Luxury
Paradigm shift of luxury
Experience to expression
Incessant innovation
Personalization vs mass marketing
Bling is new Dull
AI of Luxury

COURSE HiGHLiGHTS

Landscape of Global Luxury Market
Social Media and its impact on luxury spending
Present & Future trends in international luxury world
Luxurious world of males
Understanding the affluent mindset
Latest trends of modern women
Touching the right cultural and traditional notes
Local to global transition
Do’s and Don’ts of Luxury world
Guidelines on cultural norms
& more...

Problem solving

How to launch a luxury brand?
What are the latest channels of support and initiatives?
How to find the right partner?
What leads to find the right distributor/ retailers?
What are the modern P’s of Luxury world?
How to capture attention of the BLING consumers?
How to select the right communication channels?
What influence the Luxury influencers?

WHO SHOULD ATTEND?

President or Business Heads
Want to expand local to Global
Heads of Marketing
Bloggers & Influencers
Brand Managers
Luxury Event Planners
Communication Specialists
Luxury PR Experts
Social Media Professionals
Blooming Luxury Leaders

WHAT DO WE STRiVE TO ACCOMPLiSH

We endeavor to untangle evolution of LUXURY taking into consideration the current and futuristic market trends.

“LUXURY” is evidently an overrated, misinterpreted, exaggerated, and widely misunderstood phenomenon. Pricey brands, selective segments, luxurious retail interiors, sophisticated sales staff and quality products and services are few synonyms that generally define luxury. Current luxury consumer market dynamics barely follow this broad definition. The recent global pandemic and current recession has surely unsettled the norms of ‘accessibility’ and ‘reach’ parameters between brands and consumers. The question is, how to adhere to the new terms of business and how to refrain from repeating the same rhetoric with pre covid modules of brand communication?

the question?

What is the real definition of LUXURY? Why are we being deceptively indulged into self-marketed & self-acclaimed branded material objects in the name of luxury? How will the brand-new tech era of AI and 5G shake luxury icons and its connoisseurs? Do belonging and ownership circumscribe the definition of luxury? How will the reality of expression take over the gimmick of experience? Personalization, individualism, incessant innovation, ownership over efficacy, un-branding, no-bling, luxury beyond wealth are futuristic terms of Luxury.

The VENEU

HARVARD CLUB – NEW YORK CITY

35 West 44th Street New York, NY 10036

MASTER iNSTRUCTOR

Shahzad Haider

PROFESSORTHE FUTURE OF LUXURY
CONSULTANTNiCHE BRANDS
CURATORTHE SCENT
CHAiRMANTHE FRAGRANCE FOUNDATiON ARABiA

With over two decades of experience in the field of high-end luxury, Shahzad Haider’s expertise within the global luxury industry is multi-dimensional. Featured in renowned publications such as Forbes, Vogue, BBC Business, and Women's Wear Daily, Haider has established himself as a fixture within the industry, and a driver of its global future.

Positioning himself as an industry catalyst has given Haider a unique understanding of the multi-faceted world of luxury. This translates into the ability to liaise between the private sector, academia, and governmental parties. He has also served as chair to luxury advisory boards and spoken at the top art and design institutions around the globe.

Perceptive to how quickly technological innovations and sustainability have influenced the trajectory of the luxury world, Haider was inspired to create a new collective, one unlike the world has seen before. With The Future Connoisseurs, he aims to connect the future realms of art, innovation, design, and ultra-luxury with the highly niche audience ready to embrace them.

LEARNiNG OUTCOME

Global Luxury Market has emerged as the most promising arena internationally with highest per capita spend in the world. These Market intelligence capsules are designed to share insight information on international luxury market and its cash rich and tasteful consumer.

As a participant, you will learn how to:

Articulate marketing strategy for complexed luxury brands
Moderating revenge spending for a sustainable brand appeal
Comprehend market opportunities and turn challenges into strengths
Embrace metaverse and web3 for luxury brands
Develop a communication plan that achieve desired objectives
Anticipate market responses with proactive business information
Identify and ascertain your core target market to speak their language
Post Covid market dimensions with international impact on small to medium luxury services.
Managing Asia’s surge in luxury domain and turning into an opportunity
Critical analysis of social media approach avoiding clutter

Applying to the Session

Enrollments will be accepted till the capacity lasts. Waitlist will be available for the next session for the late arrivals

Traditionally, these capsule sessions are booked within days after the announcement. Make sure to secure your seat at the earliest to avoid disappointment.

Application process can be initiated by clicking the 'Enroll Now' link below.

enroll now

Upon successful completion, you will be awarded with

A certificate of completion from The Future Connoisseurs
Inclusive of 30 minutes one on one consultation on your specific brand at mutually agreed schedule.
Link to the course material.

The benefits of The Future Connoisseurs Certificate include

*20% off - Alumni of selected universities
30% discount for one of our next session offered in the state of New York before December 2023.

SCHEDULE thursday-december 15, 2022 est times

9:30AM – 10:00AM REGiSTRATiON & BREAKFAST
10:00 AM – 11:30AM LUXURY MARKET DNA
- Luxury - as we know today
- Commercialization of luxury
- Deceptive luxury
- Bling is new dull
11:30 - 11:45 COFFEE BREAK
11:45AM – 1:15PM PLAN & STRATEGY
- 5 rules of futuristic luxury
- Paradigm shift of luxury
- Experience to expression
- Uncertainty of luxury
1:15PM - 1:45PM LUNCH

3:30PM - 3:45PM COFFEE BREAK
1:45PM - 3:30PM iMPLEMENTATiON & EXECUTiON
- Incessant innovation
- Personalization Vs mass marketing
- Bespoke drafting
- NFT, metaverse & web3
3:45PM – 5:00PM REALTIME INFORMATION & SOLUTIONS
- Discussions & questions
5:00PM ONWARDS CERTiFiCATe DiSTRiBUTiON TEA & REFRESHMENTS

FUTURiSTiC TRENDS iN LUXURYinnovative Strategies to Catapult Your Luxury Marketing